SWAROVSKI OPTIK is headquartered in Absam, Tyrol, and is part of the Swarovski Group. Founded in Austria in 1949, the company specializes in the development and manufacture of high-end optical devices for long-distance observation with great precision. Binoculars, spotting scopes, rifle scopes, and optronic instruments are chosen by the most demanding users. The company’s success is based on its capacity for innovation, the quality and intrinsic value of its products, and their functional and aesthetic design. Respect for nature is a fundamental part of the company’s philosophy, which is reflected in exemplary, environmentally responsible production and a long-term commitment to carefully selected nature conservation projects.
Swarovski Optik also specializes in nature observation, offering high-quality and precise binoculars and spotting scopes. In addition to international sponsorships, the brand has supported ornithology teams in various birdwatching marathons across Spain—events where the quality of the observers, the optics used, and the strategy of each team are highly valued. The winner of the 2016 marathon was the Rarebirdspain Swarovski Optik Birdracing Team.
To engage the community and showcase its observation and digiscoping products, Swarovski Optik organizes several events throughout the year, such as the recent Swarovski Optik Travels North, featuring free observation workshops with the brand’s binoculars and spotting scopes.
Aiming with a riflescope requires concentration and making the right decision at the crucial moment. Precision is key for the perfect shot. Our rifle scopes offer maximum precision and provide the best support at the most critical time.
The models are suitable for various types of hunting, from quick shots to long-range hunting. Swarovski Optik hunting scopes and binoculars with rangefinders assist hunters in low-light conditions, extreme temperatures, and at great distances.
Digiscoping
Nature observation should be enjoyed as a complete experience. That’s why Swarovski Optik offers the best accessories, including binoculars and spotting scopes for digiscoping—the photographic technique of using a camera and a spotting scope to capture nature in all its glory.
For the past 11 years, Swarovski Optik has organized the ‘Digiscoper of the Year’ contest, rewarding the best photographers in this growing field.