This Past March, Nature and Birdwatching Enthusiasts Reunited for the 19th Edition of FIO
This past March, birdwatching lovers and nature enthusiasts gathered once again at the iconic International Birdwatching Tourism Fair (FIO) to celebrate its 19th edition. Among the many brands and companies participating in this unique event, Swarovski Optik—world leader in precision optics—stood out prominently.
The company proudly presented its latest innovation: the AX Visio binoculars, a technological breakthrough set to elevate birdwatching to new heights. Leading the presentation was the company’s General Manager, Xavier Esteller. One of Swarovski Optik’s ambassadors also conducted live demonstrations of the binoculars’ capabilities and optical quality at one of the fair’s most emblematic locations: El Salto del Gitano.
Located in the breathtaking Monfragüe National Park, El Salto del Gitano provides an unparalleled setting where vultures soar through the skies and nest among the dramatic rock formations. It was here that Swarovski Optik’s demonstration allowed attendees to enjoy a privileged view of these majestic birds, thanks to the brand’s exceptional optical precision.
In addition to the demonstration at El Salto del Gitano, Swarovski Optik showcased its full product range at the MEX caravan, giving visitors the opportunity to experience firsthand the quality and performance that define the brand.
Swarovski Optik’s participation in FIO 2024 stood out not only for its impressive product exhibition but also for the meaningful connection it fostered with the birdwatching community. Throughout the event, the company’s team was on hand to share insights, answer questions, and engage with all those passionate about bird observation.
After a weekend filled with enriching and inspiring experiences, Swarovski Optik bids farewell to FIO 2024 with the promise of returning next year. With its unwavering commitment to innovation and passion for nature, the brand continues to solidify its position as a global benchmark in optics and birdwatching.
See you next year at FIO!
